De Cecco
Gluten Free Launch
Services
- Packaging Comps
- Packaging Sale Samples
- Digital Printing
- Product Filling
Crafting the First Look!
De Cecco, a leading pasta brand, partnered with Rush to launch its new gluten-free line featuring fusilli, penne rigate, mezzi rigatoni, and linguine. Rush produced packaging samples that helped De Cecco’s sales team secure retailer buy-in and showcased the new innovations at trade shows ahead of the U.S. launch.
Cooking up Packaging
Rush partnered with De Cecco's marketing team to create production-style packaging mockups that allowed the brand to visualize its products before going into production. While the products were already established in Italy and other European markets, this project marked their U.S. launch. To support the rollout, Rush produced boxes complete with pasta and an acetate window, closely replicating the final production packaging.
Mockups that Wow
As one broker put it, in all his 30+ years of receiving comps, he's "never seen comps that look this good - even better than production."
Retail Ready !
Now available in retailers across the U.S., Rush Graphics was able to support De Cecco's product launch, playing a key role in creating mockups that ensured a successful entry into the market.
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