Color Book Prototypes

175 Brand New Colors!

Pantone, creator of the world's largest and most recognized color matching system, is introducing 175 new colors to their Fashion, Home + Interiors (FHI) color system, and Rush Graphics has the honor of producing fresh new prototypes for Pantone to use to promote the release of their newly developed color books showcasing these 175 new colors.

A Deeper Dive

Pantone is known for having two majorly impactful color systems, Pantone Matching System (PMS) and Fashion, Home + Interiors (FHI). While PMS is great for digital work, printing and packaging, FHI is used for applications like paint, fabric, and cosmetics, to name a few.

Pantone recently called upon Rush to create fully operational and presentable prototypes of their new color books, showcasing 175 new colors being added to their FHI library. These prototypes would go on to be featured in photoshoots, acting as the star of their promotional material for the new line of books and color guides.

A Rush Graphics Specialty

We here at Rush are no stranger to creating pristine prototypes and comps. In fact, we've been doing it for decades, literally. If there's anything Rush is known for, it's providing the utmost color accuracy and print quality at lightning fast speeds, making absolutely sure there are no sacrifices to color or fidelity.

Once printed, every book is then die-cut and collated. Finally, we bind the pages, resulting in the classic fanning color guide Pantone is known for.