New Product Launch

Juice, Reinvented!

From the very beginning of this product roll-out, Rush worked closely with Juice Generation to turn visions and ideas into reality. From the initial conceptualization of the products to the final rollout, we were there - creating art, producing packaging comps, and finally completing the launch with retail displays, marketing collateral and influencer boxes.

Packaging Comps

Juice Generation called on Rush to create packaging prototypes of their soon-to-launch Activated Nutrition Line.

We worked closely with their creative team in creating production-style packaging prototypes. The main goal of these samples was for the Juice Generation team to see their design come to life and work out any kinks before production.

Additionally, as seen below, these prototypes were used as hero comps in their photoshoot - all necessary steps before a big product launch!

Product Launch

About a year or so after we produced packaging comps, Juice Generation’s Activated Line was ready to launch. That’s when we partnered with them again to produce marketing collateral for the new products. This included:

- Influencer Boxes to help spread the word

- Brochures and handouts for their retail stores

- Nearly six-foot tall display shelves that would be put in stores to display the new products

The Full Process

A lot of hard work, creativity and planning went into these projects, and what better way is there to show this than some good ol' production videos. Enjoy!