Sweepstakes

Large Scale Done Right

When Logic, one of the top e-cigarette brands in the US, needed some serious packaging and point-of-sale materials for their exciting "Sleevestakes" sweepstakes campaign, they knew just who to call - Rush!

Our team had a blast collaborating with Logic's brand team to design the perfect packaging sleeves that would fit like a glove around 4 unique SKUs of their retail packaging.

Once the artwork was ready, we cranked out over 100,000 sleeves, adding some extra sparkle with spot gloss and matte varnishes.

We also created a wide range of point-of-sale materials that were sure to catch people's attention. From wiggling and jiggling shelf wobblers, to door decals that made a statement, and shelf inserts that were impossible to miss, we made sure every aspect of the campaign was on point.

Despite the diversity of the substrates and items, we managed to keep everything cohesive and consistent, with all the colors perfectly matching across all items - a true feast for the eyes.

In the end, we kitted and fulfilled all the items for different retailers. The campaign was a huge success, generating high levels of consumer engagement and excitement.